Edits App Launches with Advanced Tools to Empower Instagram Video Creators

Instagram has officially introduced Edits, a free video editing apps for content creators, which is currently available on iOS and Android. The app is intended to extend Instagram's built-in editing capabilities and provide creators with a more advanced platform for managing and enhancing their video output.

Edits offers tools such as project management, idea tracking, and video performance insights. It also includes extensive editing features, such as AI-generated animations from still photographs, green screen effects, and automatic subject cutouts, which are not available in the standard Instagram app.

The app is viewed as Instagram's response to CapCut, a popular editing tool from TikTok's parent company, ByteDance. Both programs provide similar editing features, prompting many to see Edits as Meta's direct competition to CapCut.

Instagram CEO Adam Mosseri acknowledged the connection, but clarified that Edits is designed for creators rather than casual users. He said that it will provide a broader range of creative capabilities and may target a more specific demographic.

Instagram has also teased upcoming Edits features such as keyframe animations, AI-powered tools, and collaborative video editing possibilities.

In brief, Edits is Meta's latest attempt to promote content creators while competing with TikTok's expanding popularity in short-form video editing. It provides advanced features in a standalone app, granting creators greater control and freedom over their output.

This article is based on information from The Verge