New YouTube Policy Requires Authentic Content for Monetisation Amid Rise in AI-Generated Videos

YouTube is changing its monetization policies to combat inauthentic content, particularly mass-produced or repetitive videos.Starting July 15, creators under the YouTube Partner Program (YPP) will be required to focus on more original and authentic content in order to earn money. 

This action is in response to the growing stream of AI-generated videos, also referred as "AI slop," which imitate actual content with synthetic voices and visuals.YouTube wants to make sure that monetization is fair and that users are not spammed with low-quality, repeated content. 

While this news prompted stress among content creators, particularly those who create reaction videos or use highlighted clips, YouTube's Head of Creator Liaison, Rene Ritchie stated that these improvements do not target these kinds of content. In a video uploaded on July 8, he underlined that the policy update is a simple change that will assist viewers better spot content that they consider spam. He also stated that repetitious content has been ineligible for monetization for many years. 

The increasing number of AI text-to-video tools has made it simpler to create massive volumes of low-effort videos, some of which have even gone viral, that have received millions of views.There have even been scams involving deepfakes of real persons, including YouTube's own CEO. 

Surprisingly, despite tightening down on AI abuse, Google is also embracing AI creatively. It is integrating its innovative Veo 3 video model into YouTube Shorts, giving creators new options for creating entertaining material. 

YouTube's adjustments attempt to strike a balance between originality and authenticity while maintaining the platform's trustworthiness and viewer friendliness.

Information referenced in this article is from The Indian Express