Meta Boosts Instagram Threads with Scheduling and Unique Post Annotation Features

Meta is improving Instagram Threads by offering professional tools that are designed for creators, companies, and enterprises. Instagram head Adam Mosseri announced that the new features include post scheduling and improved stats in the Insights dashboard, making the platform more competitive and easier for creators to use.

Users may now schedule posts directly from the app by using the three-dot menu on the composer. They can choose a day and time before confirming the schedule. Scheduled posts are kept in the drafts folder, which allows for changes or removals to be made before they are published. In addition, Threads has improved its Insights feature, allowing users to monitor analytics such as views, follower growth, regional data, and interaction types for specific articles over time.

The ability to "mark up" posts that are shared is another interesting feature. Mosseri didn't share a lot of information, but early findings show that a squiggle icon allows users access to tools like a highlighter or arrow, allowing them to annotate messages directly. Even if there is not a lot of demand from consumers for this function, it provides a unique capability in comparison to platforms like as X, Bluesky, and Mastodon.

These upgrades demonstrate Meta's dedication to encouraging participation and improving creative tools on Threads as it continues to attract users and talent from other platforms.

Source : Tech Crunch