Bharti Airtel Flags 71 Billion Spam Calls Using AI Spam Detection System

Bharti Airtel has disclosed that it has detected over 71 billion spam calls and 2.9 billion spam text messages since launching its AI-based spam filter in 2024. The telecom operator released these figures as part of its efforts to combat growing online scams and digital fraud in India.

According to Airtel, the AI spam detection technology has banned over 800,000 fake links on its network and popular messaging platforms like as WhatsApp. As a result, Airtel consumers experienced a 70% decrease in fraud incidences compared to those on other networks. This demonstrates how powerful artificial intelligence in telecom security can help safeguard customers from fraud.

Speaking at the Safer Internet India Summit, Airtel's chief regulatory officer, Rahul Vatts, stated that scams had grown into a massive, organized industry. Previously, scams were largely delivered through fake emails. They are now run from high-tech call centers that frequently operate internationally. Scammers utilize social engineering and digital tactics to take money from victims. Globally, financial losses from scams have reached over $1.03 trillion, demonstrating how serious the situation has gotten.

To combat this expanding threat, Airtel's artificial intelligence system detects spam trends using over 250 different parameters. To detect suspicious activities in real time, the system analyzes call behavior, phone number history, messaging activity, and other indications.

With cyber fraud and spam calls increasing every year, AI-powered spam protection is becoming essential. Airtel’s move highlights how telecom companies are using advanced technology to improve cybersecurity, block spam calls, and protect users from financial fraud and digital scams.

This article is based on information from The Economic Times