Cybercriminals Use AI to Create Convincing Prime Day Scams, Sparking Shopper Fears Across India
AI-driven scams are rising ahead of Prime Day 2025, with fake Amazon sites and deepfakes targeting Indian shoppers, prompting safety concerns and demand for better protection tools.
Tech Author
As people get more excited about Prime Day 2025, scammers are also getting ready, but not to shop. Scammers are making scams that are more and more appealing to target online shoppers, especially in India, where 96% of people plan to buy something during the sale.McAfee's 2025 Global Prime Day Scams Study says that over 36,000 fake Amazon websites and 75,000 fake text messages have already been identified.
AI tools can make it easier for hackers to send fake delivery or refund messages that look exactly like real Amazon messages, make deepfake videos, and pretend to be influencers. A lot of the time, these messages uses urgent words to get people to click on hazardous links without thinking.
71% of Indian customers are still worried about scams made by AI, even though 97% say they are taking extra safety steps. 39% of people who said that they or someone they know has been a target of a deepfake scam, and some said they lost more than ₹40,000.
Younger people are more likely to get attacked. People between the ages of 18 and 34 are more likely to try brands they haven't heard of, especially on social media. Unfortunately, people who are willing to take risks are more likely to be scammed. During big sales events, 17% of people aged 18–24 and 13% of people aged 25–34 said they had been scammed. Older adults, on the other hand, are more cautious, with only 5% falling for such scams.
More terrifying is the fact that one in five scam victims didn't talk about it, usually because they were embarrassed.It's getting worse that scams harm people emotionally as well as financially.
It's clearer than ever that people need better online safety. During sales, 93% of buyers see ads from sellers they don't know, and 27% plan to shop less out of fear. A smart step towards safer shopping is that almost half of buyers are willing to use tools that look for scams.
Information referenced in this article is from Business Standard
