New Instagram Feature ‘Blend’ Lets You Share a Personalized Reels Feed with Friends for Daily Entertainment

Instagram has added a new feature called Blend, which aims to make the Reels experience more social and personalized. Blend generates a shared Reels feed that is updated daily and personalized for you and a friend—or even a group conversation.It's by invitation only and intended to display stuff that you and your friends are likely to enjoy.This move is part of Instagram's strategy to enhance engagement and differentiate itself from competitors such as TikTok.

To start using Blend, open a private or group DM and then press the Blend icon at the top.  Then send out an invitation. Once someone accepts, you'll both get a custom Reels feed.  If someone replies to a video, you will receive a notification, making it easy to discuss it in DMs. You can return to the shared feed at any moment by clicking the Blend symbol within the same chat.

To stop using Blend, go to the conversation, hit the Blend symbol, then the three-dot menu, and select "Leave this Blend.".

The timing of this functionality is critical. While Meta faces continued antitrust scrutiny, TikTok's future in the United States is dubious because to national security concerns. Former President Donald Trump has extended the deadline for resolving TikTok's fate by 75 days, leaving its future uncertain.

In addition, Instagram is developing a separate iPad app, with the goal of improving the tablet user experience. While iPads may now run the iPhone app, it does not take full advantage of the larger screen.  The release date has not yet been revealed.

This article is based on information from India Today