Instagram Threads Begins Testing Video Ads; Meta Adds Account Status and Expands Reels Ad Features

By introducing video advertisements on Instagram Threads, Meta is pushing up its game as an alternative to X (previously Twitter). A select group of advertisers will start testing video advertising in 16:9 or 1:1 format, Meta announced at the IAB NewFronts, an annual pitch event for advertisers. Similar to what users see on Facebook and Instagram, these advertisements will show up in between regular postings.

The objective is to assist companies in reaching a wider audience and interacting with users on Meta's platforms in a more comfortable and natural way. Although video advertisements are not a new idea in Meta's ecosystem, this is the first time they will be included on Threads. The business hasn't yet disclosed the cost or the frequency of the advertisements, though.

In addition, Meta is giving Threads access to the "Account Status" feature. According to Meta's guidelines, this new feature will alert users if their content is restricted removed, or given a lower visibility rating. Additionally, it gives customers the choice to contest any penalties imposed on their account.

Other ad-related upgrades for all of Meta's platforms are also in the works. On Instagram, it intends to test "Reels Trending Ads," which will focus on highly effective content produced by well-known individuals. Additionally, "Video Expansion," an AI-based function that improves video quality by automatically increasing the film's aspect ratio utilizing produced pixels, will be included to Facebook Reels.

With more than 350 million active users each month and a 35% rise in the amount of time spent on Threads, Meta appears dedicated to making the platform a major force in the social media advertising market.

This article is based on information from The Indian Express