Google Faces New Rules in UK to Ensure Fair Search Engine Competition and Transparency

The UK's Competition and Markets Authority (CMA) is proposing major changes that could force Google to give British users more options for alternative search engines.These new measures are intended to limit Google's grip on the digital market and promote healthier competition. 

At the heart of the plan is the implementation of "choice screens" on Google's platforms, including the Chrome browser and Android devices. These screens would allow users to simply choose or switch between different search providers—including newer, AI-powered search tools—right from the beginning. 

The CMA is also considering giving Google "strategic market status" (SMS) under the UK's new digital regulation law.If granted, this status would enable the regulator to put strict restrictions on how Google operates in areas where it may impede fair competition. A final decision on this status will be made on October 13. 

If confirmed, additional measures could be implemented, such as ensuring fair search results, providing businesses with a way to object unfair listings, and giving publishers more control over how their content appears in AI-generated search results. 

Google has responded cautiously, stating that the proposals raise serious concerns—but emphasizing that an SMS label does not mean that it has acted unfairly.

Information referenced in this article is from The Mint