Debuting in the Mercedes CLA: Google's Gemini-Powered Assistant Revolutionizes In-Car AI

The cutting-edge Automotive AI Agent has been introduced by Google Cloud, and the Mercedes-Benz CLA is going to be the first automobile model to incorporate this technology later in this year. This smart agent will considerably increase the capabilities of Mercedes' MBUX Virtual Assistant, making it possible for it to provide passengers with a more engaging conversational experience.

The old MBUX system, which now takes limited in-car requests and gets information from ChatGPT and Bing, will being replaced by the new assistant, which was first shown off at the Consumer Electronics Show (CES) that took place in 2024. The new agent, which is powered by Vertex AI and built on Google's Gemini big language model, gives automobile manufacturers the ability to design in-car helpers that are both personalized and easy to use. The support for multimodal and multilingual inputs, the ability to have conversations with several turns, and the ability to remember previous interactions are all important aspects.

For instance, the assistant is able to provide real-time, comprehensive information on nearby Italian restaurants, which includes ratings, popular meals, and traffic conditions. This information is derived from the huge database of over 250 million sites of interest that is maintained by Google Maps. In comparison to the static responses provided by traditional voice assistants such as Siri or Google Assistant, this is a huge leap forward.

Ola Kallenius, the Chief Executive Officer of Mercedes-Benz, noted that the alliance has the potential to improve both the digital driving experience and the in-car navigation system. In spite of the fact that the MBUX upgrade will initially be introduced in the CLA, Mercedes intends to integrate the technology into other models in the near future.

Source : digitaltrends.com