A New Standard in Cybersecurity: White House Launches Cyber Trust Mark for Safer Internet-Connected Devices
The White House introduced the Cyber Trust Mark, a cybersecurity label for smart devices, enabling consumers to assess product safety. Starting with cameras, labeled products will appear this year, with federal mandates planned by 2027.

In an effort to assist American consumers in determining the level of cybersecurity provided by internet-connected products, such as smart thermostats, baby monitors, and app-controlled lights, the White House introduced the Cyber Trust Mark on January 7. A security grade that is both quick and easy to recognize, like the ones seen on food labels or appliance Energy Star ratings, is the goal of this attempt.
This label shows that the product complies with the cybersecurity requirements defined by the US National Institute of requirements and Technology. It features a shield with microchip-style details. In order to get the mark, products have to be tested by reputable labs.
Cyberattacks have become more common as the number of internet-connected devices has increased, including fitness trackers and voice-activated assistants. An article by U.S. Deputy National Security Advisor for Cyber, Anne Neuberger, made the statement that "motivated cyber attackers are eager to enter" every one of these devices.
Even though it's completely optional, officials are urging consumers to give Cyber Trust Mark-certified products top priority. Consumer gadgets like cameras will be the first to be sent out, with routers and smart meters following later. It is anticipated that products bearing the mark will be available for purchase this year.
The federal government also intends to issue an executive order by 2027 requiring all federal agencies to buy certified items. The program's support from both the Republican and Democratic parties demonstrates how important cybersecurity is for everyday living.
Source : reuters.com